Tel: 01647 231134

I have just replaced my car, it has been a few years and the process is always the same. I decide what I want, keeping myself to a reasonable budget and focusing on nearly new cars. I then spend an evening on the Internet and pick out some suitable contenders.

 

So in January I identified four cars that suited me and sent off an email to all four dealers. One dealer responded within a few hours and by the end of the week I had my car.

 

The other three dealers never responded, on chasing one I was was told that he had no idea where emails went. I never bothered to chase the other two. The dealer who did respond tells me that 60% of their business comes via email.

 

This is just one of several occasions that my purchase enquiries for diverse products have been ignored.

 

I am constantly amazed by the number of businesses who ignore email communication and see it as a problem rather than a serious business tool.